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11 Dec 2017 The MHRA supports the control of medicine advertising, and produces the 'Blue Guide' which explains the provisions and requirements laid18 Dec 2014 Detailed guidance on advertising and promoting medicines. Medicines and Healthcare products Regulatory Agency. Follow this guide if you are advertising or promoting a medicine in the UK. 2 Dec 2016 The 2017 edition the guide has been updated with revised sections on: UK legislation; and; matters relating to unlicensed medicines. Buy The Blue Guide: Advertising and Promotion of Medicines in the UK 2nd Revised edition by Medicines and Healthcare products Regulatory Agency Great 20 Nov 2012 The MHRA recently published the 3rd edition of its Blue Guide on Advertising and Promotion of Medicines in the UK, 7 years after the The MHRA publishes a helpful "Blue Guide" on the advertising and promotion of medicines in the UK which explains the requirements of the relevant legislation, There is a specific licensing system for medicines, operated in the UK by the. Medicines and Healthcare products Regulatory Agency (MHRA). The MHRA is. For more information on the advertising of medicinal products, see the MHRA's guidance, The Blue Guide: Advertising and promotion of medicines in the UK at. 18 Dec 2014 Read the Blue Guide for detailed guidance on advertising medicines in the UK. MHRA may ask to see advertising before it's published for:. 11 Dec 2016 UK MHRA: Simplified information requirements for advertising medicines to prescribers and suppliers, and updated Blue Guide.