Effective Brand Identity Guidelines Enforce. If the first two points were your brand's "good cop," this point plays bad cop. At the end of the day, your identity guidelines need to be enforceable, and that means that you need to spell out the don'ts in a plain-and-simple fashion.

DFW Brand Guidelines 11 Logo Using the logo incorrectly can introduce confusion and inconsistency in the DFW brand. The examples on this page illustrate some, but not all, potential misuses of the logo. Do not alter the size of the elements of the logo in relation to each other. Do not alter the position of the elements of the logo. Novartis Professional Practices Policy (PDF 0.7 MB) Novartis Conflicts of Interest Policy (PDF 0.1 MB) Novartis Policy on the Protection of Personal Information (PDF 0.1 MB) Novartis Corporate Responsibility Guideline (PDF 0.2 MB) Novartis Global Health, Safety and Environment Policy (PDF 0.1 MB) Novartis Human Rights Guideline (PDF 0.1 MB) REDFERN BRAND IDENTITY GUIDELINES 7 'THE SMILE' The creative idea behind the logo is the smile - the universal symbol of welcome. The Redfern logo is a very important asset of the brand. Swisscom AG is a major telecommunications provider in Switzerland. Besides pioneering the first mobile telephone network NATEL A, the present-day Swisscom owns the protected brand NATEL, which is used and known only in Switzerland. Your brand guidelines specify everything that plays a role in the look and feel of your brand. While the most basic of brand guides can include company colors, fonts, and logos, there's a lot more you can include ensuring brand consistency. From personal statements, to branded photos, to 52 Store Interior, Multi-brand Concessions Signage 53 Store Interior, Multi-brand Concessions Signature 54 Store Interior, Signs 55 Store Interior, Banners Editorial Guidelines 57 Using Apple Authorizations in Text 58 Using Localized Apple Authorizations in Text 59 Using Apple Product Names Apple Trademarks and Credi